Kleeneze 'Shop Local' Campaign

Kleeneze has recently launched their 'shop local' campaign to support local small businesses and small traders.

Small businesses and independent traders form the backbone of communities. They offer a personal service and now, more than ever, they need the support of their communities as they face increased competition from high street giants and global brands.

Kleeneze have a network of self-employed distributors who provide a personal home shopping service to their customers. To show their support for distributors and their fellow small traders Kleeneze have launched a ‘Shop Local’ campaign and have created a poster that highlights the reasons why shoppers should spend their money locally.

Local retailers can help by displaying the Kleeneze Shop Local Poster in their shops and shoppers can supprt these local retailers by spending their money with local independent retailers and telling their friends and family why it’s important to shop locally. The reasons are:

• It keeps money in the local economy – every £1 spent with a local supplier keeps £1.76 in the local economy (source: New Economics Foundation)
• Small businesses offer a personal service and extra care – local business owners know their customers and are able to offer a more personal service
• It maintains local character – supporting local businesses ensures their survival and maintains the local provision of services and character of local communities
• It’s better for the environment – shopping locally promotes fewer and shorter car journeys and local stores use less CO2 than superstores (sources: DEFRA, Sheffield Hallam University)

>>> Download the Kleeneze Shop Local Poster here

Kleeneze 2010 New Year Conference News

Despite the subzero temperatures and thick snow, it was business as usual at the NIA in Birmingham, for the Kleeneze 2010 New Year Conference.

Frozen canals outside the NIA, Birmingham (9th Jan, 2010)

New Distributor Incentives

There were 3 additional new distributor incentives announced by Kleeneze's Managing Director, Jamie Stewart:

1. Retail >300bp (£352.50) in the first 21 days and receive a free retail kit worth £32
2. Retail >650bp (£764) in the first 4 week and receive a free retail kit worth £32
3. Retail >650bp (£764) in the second 4-week period and receive a free retail kit worth £32

All in all there is £96 worth of free caralogues available for new distributors in their first 8 weeks. This is a fantastic incentive - wish I had it when I joined!

Kleeneze Recruitment Target

Jamie Stewart also announced Kleeneze's plan to increase distributor numbers by 5,000 in 2010. These will all be recruited by existing distributors, thus increasing company turnover, profit and distributor incomes. Remember, Kleeneze pay nearly half of all their profits to the distributor network, which amounts to tens of millions of pounds each year.

>>> Join Kleeneze here

James Caan

The scheduled speaker for the day, Duncan Bannatyne, was unable to make it but was replaced at the last minute by fellow Dragon, James Caan, who travelled up to the NIA from London Euston just a couple of hours before his speech.
James shared his story with the audience, about how he started his own head hunting firm called Alexander Mann in an office no larger than a broom cupboard in London's Pall Mall. From humble beginnings, he grew his business and invested in other businesses, his first being a small London based boutique, which today has grown into a profitable chain.

He shared many real life experiences about the ups and downs and challenges of building businesses and his belief that 'whatever the mind can conceive and believe, it can achieve'.

Other News From The Day

• 2010 is the year when the recession will truly impact most people's lifestyles
• New Kleeneze Recruitment TV Advert will be launched later in the year to drive distributor recruitment in 2010
• Postive results reported from the 2009 TV campaigns including more catalogue requests and distributor recruitment
• New Kleeneze Distributor Internet Registration has receive positive feedback
• The 2010 International Conference is Hong Kong

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DSA Direct Selling Leaflet

The Direct Selling Association (DSA) is the recognised trade association for the direct selling industry and represents the majority of good direct selling businesses in the UK.

Direct selling, as represented by DSA member companies, is an ideal way to start a business of your own and offers many unique opportunities. It’s a method of marketing and retailing goods and services directly to the consumer, normally in their homes rather than from business premises and is the UK’s largest provider of part time earnings.

>>> Read the full DSA leaflet here
>>> Trading Standards Report on Network Marketing (MLM)