Lottery Winner Not Giving Up Her Kleeneze Business

£2.5 million Lotto winner and Kleeneze Distributor Tracy Foster has vowed she will continue as a Kleeneze distributor (see the article from the Daily Mirror below):

(source: The Daily Mirror 27/08/2008)

Business Networking

Business networking events and breakfast clubs can be a great way to raise your profile and win more business. Here are the main benefits of business networking:

• Benchmarking opportunities against competitors and similar sized businesses
• Comparing and discussing ideas of common interest e.g. legal and regulatory developments, staff retention, supplier networks, customer service and computerisation
• Developing ideas, innovation and knowledge of best practice
• Staff exchanges and secondments, e.g. an expert from an association or business network may join your business to oversee a specific project or you may second a graduate joiner to a supplier to learn about the supply process
• Joint skills development for staff in your business sector can save costs across the board because of economies of scale
• Raising your business profile by becoming an established and regular networking member, getting your face (and the business name) known and being an active networking partner
• Expanding markets by generating business contacts such as customers, suppliers and partners

No relationship happens overnight, in business or in your personal life:

• Take time to get to know members of the group
• Don't expect too much too soon. People will need to get to know and trust you
• Don't sell, HELP. If your intentions at a networking meeting, or anywhere else for that matter, is purely selfish, then things won't work for you
• Network at every opportunity (even socially)
• Networking should be used to share experiences and ideas... what does and doesn't work etc. not just an opportunity to plug your business
• Don't spend the whole time talking about yourself:
• Talk to members and guests and ask specific questions about what help they need
• Be a really good listener, don't waffle on about yourself
• People love talking about themselves

So much to say, so little time:

• You don't get much time to chat with members/visitors, so always follow up and make an appointment. You never know what it could leave to
• Make sure you have a good supply of business cards with you all the time
• Speak to visitors and guests and get their business cards and FOLLOW UP!

Referrals:

• Be very careful when passing referrals, always ask permission before you pass on someone else's details
• If you get asked for a contact and you can't help, there will almost certainly be someone else in the group who can, so ASK
• Make a note of what people have to offer and keep it in a notebook - you never know when you will come across someone who needs their products or servicesLast but not least... KEEP IN TOUCH

The Current Economy

What's going on in the economy affects the number of people looking for other sources of income...

In the early 90's after the recession and housing market crash, a lot of people needed to generate extra income just to keep their houses. Times like these are good for network marketing as they provide the stimulus for people to get out of their comfort zone and do things they wouldn't normally do - like consider a part-time career in network marketing for example. That's one of the reasons why the the 90's was a great time for recruitment in our industry.

From the late 90's up until recently, people have been feeling wealthier. House prices have boomed so people have felt wealthier due to the build up of equity in their homes. Investments also performed quite strongly meaning people had less need for additional sources of income. On top of this, jobs were relatively secure with low unemployment. This is one of the reasons why, for the last 5 or 6 years recruitment has not been strong within the industry.

Another thing happened in the mid 90's is lenders moved from away from excess capital lending, towards asset (or security) backed lending. This flooded the market with easily accessible credit meaning that rather than people having to work more to save money, they could just borrow the money on a credit card or a loan (either secured or unsecured). Many people released equity built up in their property.

Things are now changing massively...

The economy is now entering a recession. House prices are falling (approx. 3% last month), stock market based investments are not yielding results and credit is becoming increasing difficult to obtain e.g. mortgages and loans i.e. the credit crunch. Here's some statistics that you might want to make a note of:

• Over 5 million people will be coming off fixed rate mortgages this year and going onto higher interest rates. This will cause a big drop in disposable income and cause many to lose their homes
• Credit card debt in the UK is currently at £56 billion. Yes, BILLION
• Last year, consumer debt in the UK topped 1 TRILLION for the first time
• This debt has to be paid back one way or another. Probably from a mixture of higher interest rates and taxes. Again, this erodes people's disposable income, which means more people looking for other sources of income.

Bottom Line: more people looking for other sources of income = more potential prospects for your Kleeneze business. It's now time for the next big wave of recruitment into our industry.

Two Recent Kleeneze Distributor Case Studies



To find out how you can start developing a part-time income with Kleeneze, please go to the Kleeneze Startup Options page.